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Research papers

The mature market

In recognition of past neglect of mature consumers, Colgate-Palmolive is changing its ways. The initial steps have been taken and a continuing program will be maintained. The intent is to enrich the knowledge and understanding of mature consumers,...

Catalogue: Seminar 1989: The Untapped Gold Mine
Authors: Jacklyn H. Posner, Meryl Bass, Jim Figura
Company: Colgate-Palmolive
June 15, 1989
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Citation

Posner, Bass and Figura (1989a, June 15). The mature market. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-mature-market


Research papers

The over 50's (French)

The optimal marketing profit depends on the five elements which go together to male up the marketing mix those being: market, product, price, advertising, distribution. The study which SECODIP realised aimed to confirm the importance of these 5...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Olivier Geradon de Vera
June 15, 1989
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Citation

Geradon de Vera, O. (1989a, June 15). The over 50's (French). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-over-50-s-french-


Research papers

Life-style of the elderly in Austria (German)

Partial results of a comprehensive life-style study are presented here. The subsample of 50-to-75-year olds (n=1.500) was subjected to a cluster analysis with the help of 28 variables. Two of the five resulting clusters characteristically...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Rudolf Bretschneider
Company: GfK
June 15, 1989
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Citation

Bretschneider, R. (1989a, June 15). Life-style of the elderly in Austria (German). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/life-style-of-the-elderly-in-austria-german-


Research papers

The over 50's

The optimal marketing profit depends on the five elements which go together to male up the marketing mix those being: market, product, price, advertising, distribution. The study which SECODIP realised aimed to confirm the importance of these 5...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Olivier Geradon de Vera
June 15, 1989
×

Citation

Geradon de Vera, O. (1989a, June 15). The over 50's. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-over-50-s


Research papers

The successful aiming of communication at the new generation of retirees

"NOTRE TEMPS" came into the world twenty years ago... in May 1968! Today's generation of retirees has nothing in common with that of 1968. Yet many of the economic decision-makers of 1988 when they speak of today's retirees, evoke memories of their...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Gilles de Courtivron
June 15, 1989
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Citation

de Courtivron, G. (1989a, June 15). The successful aiming of communication at the new generation of retirees. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-successful-aiming-of-communication-at-the-new-generation-of-retirees


Research papers

Cultural lag at Sweden's workplaces

In the early decades of this century it was not uncommon for someone to be worn out by 50 after a lifetime of hard labor. The notion that the age of 50 is a marker separating the productive from the less productive worker lingers on in many quarters...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Greta Frankel
Company: KANTAR TNS Malaysia
June 15, 1989
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Citation

Frankel, G. (1989a, June 15). Cultural lag at Sweden's workplaces. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/cultural-lag-at-sweden-s-workplaces