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Citation

Nguyen, M. (2023a, November 28). Discussion-The Taste of Innovation. ANA - ESOMAR. Retrieved September 08, 2024, from


https://ana.esomar.org/documents/discussion-the-taste-of-innovation


Videos

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023
Author: Minh Nguyen
September 27, 2023
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Citation

Nguyen, M. (2023a, September 27). Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?. ANA - ESOMAR. Retrieved September 08, 2024, from


https://ana.esomar.org/documents/can-ai-computer-vision-help-us-to-evaluate-creatives-at-large-scale-12171


Videos

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023
Author: Minh Nguyen
Company: Google
September 27, 2023
×

Citation

Nguyen, M. (2023a, September 27). Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?. ANA - ESOMAR. Retrieved September 08, 2024, from


https://ana.esomar.org/documents/can-ai-computer-vision-help-us-to-evaluate-creatives-at-large-scale-12170


Videos

From accountability to incrementality

Stop! Is your methodology biased? Ad measurement provides 'Accountability' (to prove that ads work), however, we argue that measurement should produce 'Incrementality' (help businesses grow with ads). To measure true ad effectiveness -...

Catalogue: Insights Festival 2020
Author: Minh Nguyen
Company: Google
September 14, 2020
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Citation

Nguyen, M. (2020a, September 14). From accountability to incrementality. ANA - ESOMAR. Retrieved September 08, 2024, from


https://ana.esomar.org/documents/from-accountability-to-incrementality


Videos

The Artificial Intelligence DRIVE in ASIA PACIFIC

With the ESOMAR/MRSI Asia Pacific conference rescheduled to 1-3 November, programme committee member Takeshi Oshima from insurance company MetLife talks about what programme features inspire him and invites some of the presenters to join him for a...

Catalogue: ESOMAR TV: Asia Pacific at Home
Authors: Takeshi Oshima, Gigi Leung, Minh Nguyen, Yohei Takeshita, Toshimitsu Sekii
April 16, 2020
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Citation

Oshima, Leung, Nguyen, Takeshita and Sekii (2020a, April 16). The Artificial Intelligence DRIVE in ASIA PACIFIC. ANA - ESOMAR. Retrieved September 08, 2024, from


https://ana.esomar.org/documents/the-artificial-intelligence-drive-in-asia-pacific