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Research papers

Slow to moderate economic growth prospects in advanced industrial countries

In the first part, the various possible physical constraints on economic growth are analysed The conclusion is that there are no absolute physical limits to food production and that there is no universal or absolute physical scarcity of raw...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Laszlo Unger
Company: Givaudan
June 15, 1982
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Citation

Unger, L. (1982a, June 15). Slow to moderate economic growth prospects in advanced industrial countries. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/slow-to-moderate-economic-growth-prospects-in-advanced-industrial-countries


Research papers

Industrial market segmentation

The author proposes that segmentation should play a greater role in industrial marketing planning and strategy formulation. After analysing the basic characteristics of industrial markets and the different approaches/styles of marketing, he then goes...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Laszlo Unger
Company: Givaudan
October 1, 1981
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Citation

Unger, L. (1981a, October 01). Industrial market segmentation . ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/industrial-market-segmentation-