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Research papers

The testing and development of innovative fragrances

Part one of the paper reviews the innovation process and relates this to the creation of new fragrances. Special attention is focussed on the development phase, of the creative process, which recognises the difficulty of using conventional market...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Author: Tom McGee
Company: Givaudan
June 15, 1991
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Citation

McGee, T. (1991a, June 15). The testing and development of innovative fragrances. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/the-testing-and-development-of-innovative-fragrances