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Research papers

The fragrance that is me

This paper illustrates non-verbal and psychology oriented test procedures to elucidate modes of self-experience relative to preferences for sensory stimuli, in particular for scents. As a result of these tests, a Spectrum of Positive Moods and Images...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Hans-Otto Schmidt
December 1, 1996
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Citation

Schmidt, H. (1996a, December 01). The fragrance that is me. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/the-fragrance-that-is-me


Research papers

The tree of life

The child does not only consume and exert influence over the purchases of adults, he is also a reflection of the surrounding society which tends to impose its norms upon him. We can then use the child as a starting point from which to set out the...

Catalogue: Seminar 1978: Researching Children
Author: Elisabeth Girard
October 1, 1978
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Citation

Girard, E. (1978a, October 01). The tree of life. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/the-tree-of-life


Research papers

For a better understanding of individuals

This new material can be analysed in the same way as verbal material. We start with a content-analysis and a symbolic, metaphorical and psycho-analytical interpretation of the signs sent out, just as we would with words. The only difference is that...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Author: Marianne de Souza
June 15, 1984
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Citation

de Souza, M. (1984a, June 15). For a better understanding of individuals. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/for-a-better-understanding-of-individuals


Research papers

Positioning

This paper describes a methodology : "creative motivation research" in which a group of consumers using non-verbal techniques in a prospective and goal-oriented setting are led to express their motivations, desires and fears concerning a product...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Udolpho van de Sandt
June 15, 1973
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Citation

van de Sandt, U. (1973a, June 15). Positioning. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/positioning


Research papers

Speech-free measurement of advertising impact on children

The aim of the following experiment among children between 6 and 12 years was to measure the impact of advertising on children in a way which avoids any bias of recall by verbal methods of measurement. Since the ability to express oneself in words...

Catalogue: Seminar 1980: Children And Young People
Author: Ulrike Grabner
Company: IMAS International GmbH
June 15, 1980
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Citation

Grabner, U. (1980a, June 15). Speech-free measurement of advertising impact on children. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/speech-free-measurement-of-advertising-impact-on-children