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Research papers

The emotional shopper

This paper addresses the shopper's emotional response to the shopping experience. It will show how we might listen in to the shopper's internal emotional dialogue as they pass through a store. Referencing a pilot study undertaken for the Marketing...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Wendy Lanchin, Orlando Wood
Company: BrainJuicer
March 1, 2011