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Videos

What you should know about online samples

After almost two decades of continued growth, the debate still continues on which key factors impact online sample quality. Here are some key steps that researchers and their clients can take to improve sampling quality when developing sampling...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Reg Baker
June 15, 2015

Videos

Après nous le déluge?

The drumbeat of "change" in market research is everywhere. Wherever you look, whatever conference you attend and whatever you read, the message is the same: ‘Change is here; change is real; and it is going to affect you and your business’....

Catalogue: Congress 2014: What Inspires?
Authors: Reg Baker, Simon Chadwick
June 15, 2014