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Research papers

Life stage is losing its meaning

This paper looks at the changes taking place within western societal values and more specifically at the implications for brands and advertising. It is based upon exploratory qualitative research conducted in the United Kingdom and Germany in August...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Daniel Plettenberg, Jennifer Whyte, Aine O'Donoghue
March 30, 2003
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Citation

Plettenberg, Whyte and O'Donoghue (2003a, March 30). Life stage is losing its meaning . ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/life-stage-is-losing-its-meaning-


Research papers

One day aided recall, or a few days without aids

Ireland has a 35 year history of measuring radio audience levels using the one-day aided recall method. The establishment of 20+ new local independent stations in Ireland in 1990 provided an ideal opportunity to review all radio audience measurement...

Catalogue: Radio Research Symposium 1995
Author: Aine O'Donoghue
July 1, 1995
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Citation

O'Donoghue, A. (1995a, July 01). One day aided recall, or a few days without aids. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/one-day-aided-recall-or-a-few-days-without-aids