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Research papers

Added value information

The needs of FMCG manufacturers and retailers require that suppliers of information for marketing decision support take an integrative perspective to what to offer to their market. After discussing the different ways that can be used in looking at a...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Authors: Antonie Luijten, Peter Kempe
Company: GfK
February 1, 1997
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Citation

Luijten and Kempe (1997a, February 01). Added value information. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/added-value-information