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Research papers

Get to know your customers on the web, but how?

The paper briefly shows the different possibilities and important factors for designing web surveys. It also describes results of an evaluation study that compared web with telephone interviewing. Variables like recruiting methods, motivation for...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Axel Theobald
September 1, 2000
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Citation

Theobald, A. (2000a, September 01). Get to know your customers on the web, but how?. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/get-to-know-your-customers-on-the-web-but-how-