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Research papers

Calibrating new products for generation Y automotive consumers with emerging market realities

The coming of age of Generation Y in the United States represents the largest inflow of new consumers to the U.S. automotive marketplace in over two decades. This paper concerns how and why Honda has approached this new consumer segment in the U.S....

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Aziz Ucmakli, Kevin M. Joostema
March 30, 2003
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Citation

Ucmakli and Joostema (2003a, March 30). Calibrating new products for generation Y automotive consumers with emerging market realities . ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/calibrating-new-products-for-generation-y-automotive-consumers-with-emerging-market-realities-