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Research papers

Asking consumers what they want when they don't know the answer

This paper argues that new product development research requires a very different approach where the technology being tested involves a change in mindset. It uses the example of a concept test for a new form of mobile instant messaging.

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Author: Ben Lovejoy
Company: KANTAR TNS Malaysia
April 18, 2004
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Citation

Lovejoy, B. (2004a, April 18). Asking consumers what they want when they don't know the answer. ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/asking-consumers-what-they-want-when-they-don-t-know-the-answer


Research papers

Digital dreams, digital nightmares

Digital dreams: we live in a bright, clean world where every need is served by technology. Everything is automated and personalised to individual needs. Intelligent networks have learned to anticipate needs, and our social lives are unbounded by...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Ben Lovejoy
Company: KANTAR TNS Malaysia
March 1, 2005
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Citation

Lovejoy, B. (2005a, March 01). Digital dreams, digital nightmares. ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/digital-dreams-digital-nightmares