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Research papers

The validity and efficiency of data collection using screen interviews compared with telephone research

This paper describes the results of a methodological test conducted by NOW Research, on behalf of British Telecom - PRESTEL. The purpose of the research was to assess the validity and efficiency of collecting market research data through the medium...

Catalogue: ESOMAR Congress 1987
Authors: David Baker, Cliff Holmes
September 1, 1987

Research papers

Generating idea from consumers

The paper considers current and developing creative research methods used in generating ideas from consumers in the area of new product development. The role of consumers as idea-generators is discussed within an overall model commencing from a...

Catalogue: Seminar 1983: New Product Development
Authors: Cliff Holmes, Sheila Keegan
November 2, 1983