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Research papers

The use of sampling frames in industrial market research in the UK

This paper presents data from two surveys conducted in the Spring and the Autumn of 1972 plus three case histories. The Spring Survey studies the role of sampling in industrial market research in the U.K. as employed by the manufacturing and service...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Authors: D. Thicker, Andrew Robert McIntosh
January 1, 1973