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Research papers

The doubtfulness of representative samples in the field of industrial market research

The point of this paper is that based on the experience hitherto gained, the problems concerning representativeness in market research for investment goods should be studied more closely, and that stimuli should be provided for the improvement of the...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: D. A.M. Zehnhoff
Company: Philips International
January 1, 1973