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Research papers

Consumer panels

The word ‘panel’ describes a continuous collection of identical information from a sample which represents a segment of a population to study. It is by definition permanent and repetitive. There are as many varieties of panels as there are...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Denis Delmas, Dominique Levy
September 1, 1998

Research papers


In France, over the last five years, consumer purchasing trends have undergone immense changes and have therefore been thrown back into question. With regard to marketing practices, this has led to increased difficulty in understanding the...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Authors: Denis Delmas, Laurent Zeller
February 1, 1997

Research papers

1990-1995 status and perspectives for hard-discount in France

In this paper we shall analyse and put in perspective the most significant development in French retail distribution since the appearance of hypermarkets - the emergence of a new type of store, the Hard-Discount store. In the first section we shall...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Authors: Denis Delmas, Laurent Zeller
June 15, 1995