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Research papers

Radio listeners' needs, listening behaviour and semiometric analysis

SOBEMAP MARKETING, a polling organisation belonging to the SOFRES group, has been carrying out audience research by listener’s report for RMB/RTBF since November 1991. On its own initiative, this organisation has been introducing semiometry to...

Catalogue: Radio Research Symposium 1995
Authors: Michele Losange, Dominique Zaczek
July 1, 1995

Research papers

Radio research in Belgium

After a brief outline of the development of the medium radio in Belgium, and a concise summary of the radio supply in Flanders, we examine the topic of radio research. In Belgium, two studies, each employing a different method, measure listening...

Catalogue: Radio Research Symposium 1995
Authors: Bruno Knaeps, Dominique Zaczek, Daniël Poesmans
July 1, 1995