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Research papers

Data warehousing

This paper is a short summary of the major findings of a study based upon sixty-two case studies of organizations that have successful data warehouses in use at their sites. The in-person interviews that provide the basis of the study were conducted...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: Edward O'Hara
September 1, 1997
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Citation

O'Hara, E. (1997a, September 01). Data warehousing . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/data-warehousing-


Research papers

The shift to the era of the wired consumer

The lines are blurring among four huge industries: computers, consumer electronics, communications and entertainment. The relentless spread of digital electronics-converting information, sound, video, text, and images into a single stream of ones and...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Edward O'Hara
January 1, 1997
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Citation

O'Hara, E. (1997a, January 01). The shift to the era of the wired consumer . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-shift-to-the-era-of-the-wired-consumer-