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Research papers

Summary of discussions in group I

The general sense of the group was that the possible topics for discussion were extremely wide ranging since the industrial market for Market Research was being defined as the non-domestic, or mass commercial market. In this context, many topics...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. Pike
January 1, 1973
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Citation

Pike, J. (1973a, January 01). Summary of discussions in group I. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/summary-of-discussions-in-group-i