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Research papers

Sampling large business and industrial universes

This paper describes a method of sampling and interviewing small minorities of the total population in their homes with high cost effectiveness. It has been developed as a solution to the problem of representing the total U.K. universe of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: JWP Cornish, Dawn Mitchell
June 15, 1976
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Citation

Cornish and Mitchell (1976a, June 15). Sampling large business and industrial universes. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/sampling-large-business-and-industrial-universes


Research papers

Alternative approaches to industrial sampling problems

In this paper I want to discuss three methods of industrial sampling which can be used in some of the situations in which difficulties can arise. The conclusion I should like to draw from these examples of alternative sampling methods for industrial...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: JWP Cornish
January 1, 1973
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Citation

Cornish, J. (1973a, January 01). Alternative approaches to industrial sampling problems. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/alternative-approaches-to-industrial-sampling-problems