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Research papers

"Un-mommed": Can moms and their families survive?

This presentation is based on a groundbreaking study of what happens when moms take a 48-hour time-out with quantitative follow-up.

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jane Gould, Andrea Strauss, Wynne Tyree
Company: Viacom International Media Networks
September 13, 2012
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Citation

Gould, Strauss and Tyree (2012a, September 13). "Un-mommed": Can moms and their families survive?. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/-un-mommed-can-moms-and-their-families-survive-


Research papers

BRAINSqueeze

BRAINSqueeze is a rare client-side case study that went on to have real and effective business implications, influencing on-air, on-line, programming and marketing decisions. The findings provided a unique and valuable insight into the lives and...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Author: Jane Gould
Company: Viacom International Media Networks
March 30, 2003
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Citation

Gould, J. (2003a, March 30). BRAINSqueeze . ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/brainsqueeze-