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Research papers

New economy, new marketing, new research

This Conference addresses the future of Market Research and what we can do to enhance our role in these new times when so many areas are being redefined.

Catalogue: Latin America 2001
Author: José Ignacio Wert
May 1, 2001
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Citation

Wert, J. I. (2001a, May 01). New economy, new marketing, new research. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/new-economy-new-marketing-new-research


Research papers

Problems of quality with new information gathering techniques

The question of quality regarding the information-gathering technique whose use has increased the most in Europe - and the United States - in the past ten years, namely, the computer-assisted telephone interview (CATI) has not received all the...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: José Ignacio Wert
September 1, 1992
×

Citation

Wert, J. I. (1992a, September 01). Problems of quality with new information gathering techniques . ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/problems-of-quality-with-new-information-gathering-techniques-


Research papers

Problems of quality with new information gathering techniques (Spanish)

The question of quality regarding the information-gathering technique whose use has increased the most in Europe - and the United States - in the past ten years, namely, the computer-assisted telephone interview (CATI) has not received all the...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: José Ignacio Wert
September 1, 1992
×

Citation

Wert, J. I. (1992a, September 01). Problems of quality with new information gathering techniques (Spanish). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/problems-of-quality-with-new-information-gathering-techniques-spanish-