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Research papers

Measurement of brand effectiveness of online advertising

How people find a company or product brand on the Internet is a major question if one intends to use the Internet to build brand awareness, perception and loyalty. In order to find an answer to this question, a study was conducted among a large...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Liesbeth Hop
June 1, 2001
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Citation

Hop, L. (2001a, June 01). Measurement of brand effectiveness of online advertising . ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/measurement-of-brand-effectiveness-of-online-advertising-