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Research papers

In touch with the spirit world

Many companies do branding studies. Many do segmentation studies. Both kinds of study provide extremely valuable diagnostic information to drive marketing strategies. Some companies even combine both in the same questionnaire. But very few studies...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Hilary Perkins, Paul Carney
March 30, 2003
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Citation

Perkins and Carney (2003a, March 30). In touch with the spirit world . ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/in-touch-with-the-spirit-world-