Resources Library by ANA

Exciting new conjoint options, via the web

Over the last few years there have been tremendous advances in the world of conjoint analysis in terms of software, mathematics, topics considered, and approaches. These advances create exciting new opportunities for conjoint analysis over the...

Catalogue: ESOMAR Net Effects 2001

Author: Ray Poynter

Company: KANTAR TNS Malaysia

February 11, 2001

Retail VS. direct

This paper explores how PC vending is changing and adapting to the challenges of new technologies and attitudes. Business and consumer desktop PC markets are the topic of investigation. These markets are particularly suitable for investigation as...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Ray Poynter

Company: KANTAR TNS Malaysia

September 1, 2000

Research on the Internet

This chapter reviews the research environment of today and makes recommendations for the majority, in Internet language the ‘newbies'. If you are amongst the 1% of hard core enthusiasts (the digerati), this chapter will not seem very new....

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Karlan Witt, Ray Poynter

September 1, 1998

The do's and don'ts of Internet interviewing

The objective of this paper is to share current best practice in the area of the Internet interview. In particular the paper aims to draw together experiences from Europe and the United States. The paper reviews the history of Internet interviewing...

Catalogue: The Worldwide Internet Seminar 1998

Authors: Ray Poynter, Karlan Witt

June 15, 1998

Using Internet tools

This paper identifies how the tools and languages behind the World Wide Web can be used to standardise the reporting and dissemination process. In particular, the paper shows how one set of standards can be used for live, electronic, and distributed...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Ray Poynter

January 1, 1997

Brand transfer

In 1989 Whirlpool bought Philips's major domestic appliance division and embarked on a transfer of the Philips brand name to Whirlpool in Europe. Research was central to this process. The existing and desired positionings of the brands were...

Catalogue: Seminar 1994: Building Successful Brands

Authors: Ian D. Greig, Ray Poynter

June 15, 1994

Using computer mice to enhance data capture

This paper reviews the contribution that a computer mouse can offer with respect to enhancing Computer Aided Personal Interviewing (CAPI). The paper briefly refers to the new advantages and problems that CAPI has introduced, and goes on to discuss...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Author: Ray Poynter

June 15, 1992