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Research papers

The UK reach and frequency model

RAJAR, the new joint industry measurement system for UK radio, was launched in 1993. As in the past, the RAJAR survey uses a one-week self-completion diary and a model is required to estimate station or schedule reach beyond seven days. Changes in...

Catalogue: Radio Research Symposium 1995
Authors: Sue Gray, Steve Wilcox
July 1, 1995