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Videos

Mobile messaging apps: 800+ million captive consumers for real time insight

MMR Research & MobileMeasure Consulting partnered together to understand the research impact of messaging mobile apps in China. The study helped us understand how WeChat & other instant messaging apps can provide a cost-effective and fast...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Mark Sismey, Navin Williams, Pippa Bailey, Simon Harris, Siobhan Churchill
Company: MMR Research Worldwide Ltd
June 15, 2015
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Citation

Sismey, Williams, Bailey, Harris and Churchill (2015a, June 15). Mobile messaging apps: 800+ million captive consumers for real time insight. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/mobile-messaging-apps-800-million-captive-consumers-for-real-time-insight-


Videos

Moving boldly into the future

A look at how qualitative market research is advancing via technology

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Dan Foreman, Kyle Henderson
June 15, 2015
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Citation

Foreman and Henderson (2015a, June 15). Moving boldly into the future. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/moving-boldly-into-the-future


Videos

Ceremony: Best Presentation Award APAC 2015

Best presentation award winner APAC Conference 2015: Shedding the chastity belt.

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Finn Raben, Karan Kumar, Poonam V. Kumar
June 15, 2015
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Citation

Raben, Kumar and Kumar (2015a, June 15). Ceremony: Best Presentation Award APAC 2015. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/best-presentation-award-apac-2015


Research papers

Moving boldly into the future

This paper will examine facets of the current environment for qualitative research for business, how technology is changing this environment, a look at the specifications of some of the qualitative research technology on the market, the criticism and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Kyle Henderson, Dan Foreman
June 15, 2015
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Citation

Henderson and Foreman (2015a, June 15). Moving boldly into the future. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/moving-boldly-into-the-future-8490


Research papers

Powerfully passive

This is a study conducted by GfK China in co-operation with DARC and JSBC in China. The objective of the project is very straightforward- to understand whether the performance can engage the audience emotionally in a very positive way, and what kind...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Alice He, Ashok Sethi, Qun Ge
Company: GfK
June 15, 2015
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Citation

He, Sethi and Ge (2015a, June 15). Powerfully passive. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/powerfully-passive-8495


Research papers

Coca-Cola's agile research adventure

This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Ron Gailey, Stephen Phillips, Pete Cape
Companies: ZappiStore, Research Now SSI, The Coca-Cola Company
June 15, 2015
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Citation

Gailey, Phillips and Cape (2015a, June 15). Coca-Cola's agile research adventure. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/coca-cola-s-agile-research-adventure-8416


Research papers

The Internet of Things will make the connected life a reality

In "The Fearless CEO" issued by Hoggett Bowers, they quote the CEO of a global consumer food business. In response to the explosion in mobile media, technology and resultant changes in consumer and retailer behaviour he said his goal was to be a...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Chris Riquier, Matthew Smith
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Riquier and Smith (2015a, June 15). The Internet of Things will make the connected life a reality. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-internet-of-things-will-make-the-connected-life-a-reality-8535


Research papers

I speak therefore I am?

Meet Zhang Wei, 44 year old Aussie accountant; Li Wei, 64 year old bookbinder from Singapore and Li Qiang, 24 year old graphic designer from Vancouver. More disparate people you couldn't imagine. They have never met, never visited each other's...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Pete Cape
Company: Research Now SSI
June 15, 2015
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Citation

Cape, P. (2015a, June 15). I speak therefore I am?. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/i-speak-therefore-i-am--8462


Videos

Catch trends - Measure ads

Marketers have always had two fundamental jobs: Understanding the needs of customers and reaching out to them with a message that is impactful. In many cases, we don't have to ask what customers want any more. Our online searches say a lot about us....

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Taylan Yildiz
June 15, 2015
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Citation

Yildiz, T. (2015a, June 15). Catch trends - Measure ads. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/catch-trends---measure-ads