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Videos
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Citation

Smurthwaite, J. (2015a, June 15). Doing business in Asia . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/doing-business-in-asia-


Research papers

Mobile messaging apps: 800+ million captive consumers for real time insight

This paper describes the learnings and insights gained by the novel use of mobile instant messaging app (WeChat) to collect consumer data. Snacking behaviour was recorded to learn how a combination of qualitative, quantitative and observational...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Navin Williams, Mark Sismey, Pippa Bailey, Simon Harris, Siobhan Churchill
Company: MMR Research Worldwide Ltd
June 15, 2015
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Citation

Williams, Sismey, Bailey, Harris and Churchill (2015a, June 15). Mobile messaging apps: 800+ million captive consumers for real time insight. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/mobile-messaging-apps-800-million-captive-consumers-for-real-time-insight--8484


Videos

5 trends shaping customer insights in 2020

On average marketers depend or rely on data for only 11% of all customer related decisions. Instead of basing decisions on data, marketers rely on previous experiences, intuition and their colleagues. If market insights are not available when needed,...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Dirk Huisman, Robin de Rooij
Company: SKIM
June 15, 2015
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Citation

Huisman and de Rooij (2015a, June 15). 5 trends shaping customer insights in 2020. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/5-trends-shaping-customer-insights-in-2020


Videos

The Internet of Things will make the connected life a reality

In "The Fearless CEO" issued by Hoggett Bowers, they quote the CEO of a global consumer food business. In response to the explosion in mobile media, technology and resultant changes in consumer and retailer behaviour he said his goal was to be a...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Chris Riquier, Matthew Smith
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Riquier and Smith (2015a, June 15). The Internet of Things will make the connected life a reality. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-internet-of-things-will-make-the-connected-life-a-reality


Videos

Getting the full picture

Motherhood is a turning point in women's life where almost all their habits change. A perfect understanding of these changes is a challenge for consumer goods companies and researchers, to better define marketing strategies. Behavioral online...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Carlos Ochoa, Mauro Fusco, Pepe Tomás, Joaquim Bretcha
Companies: Netquest, KANTAR TNS Malaysia
June 15, 2015
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Citation

Ochoa, Fusco, Tomás and Bretcha (2015a, June 15). Getting the full picture. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/getting-the-full-picture


Videos

Globally irrational, locally rational?

Behavioral economics(BE) has been a big trend in market research and as it spreads across the globe, we need to consider whether we're as irrational as we seem to be. Insights from BE are often portrayed as universal human tendencies despite the fact...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Elina Halonen
June 15, 2015
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Citation

Halonen, E. (2015a, June 15). Globally irrational, locally rational?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/globally-irrational-locally-rational-


Videos

Modern killer disease uncovered

Traditional email- and landline-based research methods are struggling to keep up with a world that is ever more rapidly adopting smartphones as the preferred way to communicate, shop, play and access information.Surveys via mobile phones have been...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Nico Jaspers, Wander Meijer
Company: Dalia Research
June 15, 2015
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Citation

Jaspers and Meijer (2015a, June 15). Modern killer disease uncovered. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/modern-killer-disease-uncovered


Research papers

Discovering brand impact

The world creates 2.8 quintillion bytes of data per day from unstructured data sources like consumer complaints and feedback, text, messages, email and documents, survey and social media posts. Gartner defines unstructured data as content that does...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Henry Cheang, Stephen Paton
June 15, 2015
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Citation

Cheang and Paton (2015a, June 15). Discovering brand impact. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/discovering-brand-impact-8425


Research papers

Conceptual closure

Television advertising frequently follows a common creative structure. Typically this involves a narrative or story telling component that portrays a situation or problem followed by the presentation of the brand at or near the end of the...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Richard B. Silberstein, Geoffrey Nield, Shaun Seixas
June 15, 2015
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Citation

Silberstein , Nield and Seixas (2015a, June 15). Conceptual closure . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/conceptual-closure-