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Research papers

The expanding universe of market research

Market research is a relatively small part of the professional and business services sector. Commercially available revenues in 1998 were roughly $1bn (£7bn) worldwide, representing only about 0.1% of overall sales value. However, its economic and...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Philip D. Barnard
September 1, 1999
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Citation

Barnard, P. D. (1999a, September 01). The expanding universe of market research . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-expanding-universe-of-market-research-


Research papers

Three cultures of international marketing

Three considerations of the idea of ‘culture’ interact to question the inevitability of ‘global’ brands. Consumer culture, marketing culture and the national cultural values that underpin decision making all have significant...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Judie Lannon
September 1, 1999
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Citation

Lannon, J. (1999a, September 01). Three cultures of international marketing . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/three-cultures-of-international-marketing-


Research papers

Explaining why consumers behave as they do, globally, with implicit models

Implicit Theory principally addresses the marketer’s need for diagnostic problem-solving. It explains why people behave as they do, at different times in different situations on different occasions, in order to satisfy different need states....

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Peter Sampson
September 1, 1999
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Citation

Sampson, P. (1999a, September 01). Explaining why consumers behave as they do, globally, with implicit models. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/explaining-why-consumers-behave-as-they-do-globally-with-implicit-models


Research papers

Charting the cultural future of markets

This paper presents a framework for charting the cultural future of markets, from the standpoint of developing ‘culturally insured’ marketing strategy for a firm. It is drawn from our experience of having to forecast the cultural future of...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Rama Bijapurkar, Virginia Valentine, Monty Alexander
September 1, 1999
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Citation

Bijapurkar, Valentine and Alexander (1999a, September 01). Charting the cultural future of markets. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/charting-the-cultural-future-of-markets-5512


Research papers

Excerpt from ESOMAR 1997 Prices Study

The aim of the Prices Study is to provide an indication of the relative pricing of various types of research projects, at different levels: o within each country, where sample sizes permit; o between different countries within a region; o across the...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Colin McDonald, Jean Pilling
January 1, 1999
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Citation

McDonald and Pilling (1999a, January 01). Excerpt from ESOMAR 1997 Prices Study. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/excerpt-from-esomar-1997-prices-study