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Research papers

A summary of the seminar

The first objective of the seminar was to examine sampling frames available in Europe. The second part of the first objective was to examine the problems involved in trying to relate results of sample surveys back to the universe. The second...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Johan Aucamp
January 1, 1973
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Citation

Aucamp, J. (1973a, January 01). A summary of the seminar. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/a-summary-of-the-seminar


Research papers

What makes an industrial interviewer

The aim of market research should be to provide data to help solve marketing problems. This applies equally to industrial as well as consumer market research. Accepting this premise, the main task of market research, then, is to deal with commercial...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. F. Dijkstra
January 1, 1973
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Citation

Dijkstra, J. F. (1973a, January 01). What makes an industrial interviewer. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/what-makes-an-industrial-interviewer


Research papers

The problems of data aggregation and of imperfect data in a capital goods market

This study is based on a market simulation model for a capital goods market. This model delivers data about single industrial establishments using a particular capital good. The generated data ere about single establishments and consist of...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: F. Bliemel
January 1, 1973
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Citation

Bliemel, F. (1973a, January 01). The problems of data aggregation and of imperfect data in a capital goods market. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-problems-of-data-aggregation-and-of-imperfect-data-in-a-capital-goods-market


Research papers

A research design to predict telephone usage among Bell System business customers

Very few full scale marketing studies have been made of the purchasing behaviour of the total business market because of its diversity and complexity. The Bell System furnishes telecommunications services to the entire gamut of business enterprises,...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Authors: Henry Assael, R. B. Ellis
January 1, 1973
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Citation

Assael and Ellis (1973a, January 01). A research design to predict telephone usage among Bell System business customers. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/a-research-design-to-predict-telephone-usage-among-bell-system-business-customers


Research papers

Interviewer education and "make or buy" decisions in chemical market research

This paper discusses the question of educational background for interviewers in agencies and companies in the field of chemical market research. The subject chosen allows a broad coverage of the problems based on international experience. The main...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Karl-Heinz Ronitz
January 1, 1973
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Citation

Ronitz, K. (1973a, January 01). Interviewer education and "make or buy" decisions in chemical market research. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/interviewer-education-and-make-or-buy-decisions-in-chemical-market-research


Research papers

Summary of discussions in group II

Industrial Marketing is a too broad understanding. It is absolutely necessary to make a distinction between: Industrial mass-products and capital industrial goods.

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. A.T. Cornelissen
January 1, 1973
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Citation

Cornelissen, J. A. (1973a, January 01). Summary of discussions in group II . ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/summary-of-discussions-in-group-ii-


Research papers

The use of a consumer field force for interviewing in mass industrial markets

The 3 vital areas in the use of a consumer field force for interviewing in mass industrial markets are, firstly: - selection of the right interviewer.Under this heading careful attention should be paid to: - previous productivity; - quality of work;...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: M. Narraway
January 1, 1973
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Citation

Narraway, M. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets


Research papers

The use of a consumer field force for interviewing in mass industrial markets

The fundamental requirements for the creation of a field force for interviewing in mass industrial markets are supplied by any large reputable consumer field force. Additional criteria may be little more than to place great emphasis in the selection...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: A. E.V. Dent
January 1, 1973
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Citation

Dent, A. E. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets-1040


Research papers

The use of telephone interviewing in industrial market research

There are a number of ways in which the telephone can be used to help the industrial market researcher. Some of course fall outside the definition of the word interview. I would like to include the following as standard interview types; A) The...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Nicholas M. Rubashow
January 1, 1973
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Citation

Rubashow, N. M. (1973a, January 01). The use of telephone interviewing in industrial market research. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-use-of-telephone-interviewing-in-industrial-market-research