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Research papers

Positioning one thousand brands in their respective markets

The Market Radar is a new and efficient way to link market research with marketing. It answers a key question in research: Who is the buyer? By doing that it demonstrates the position of a brand or service and allows for efficient marketing planning....

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Werner Wyss
Company: DemoSCOPE
September 1, 1994