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Webinars

Avoid content sins

Using data in your content marketing can improve both your credibility and reputation. But it's not that easy. Skepticism over data's use, declining attention spans, resistance towards marketing techniques, too much data, and not enough...

Catalogue: Webinars 2021
Author: Jack Miles
Company: ESOMAR
August 12, 2021
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Citation

Miles, J. (2021a, August 12). Avoid content sins. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/avoid-content-sins


Webinars

Members-only Summer Roundtable: Client-side Chat

In September of 2020 and again in March of this year, ESOMAR joined forces with around two dozen associations worldwide to conduct a global survey of client-side researchers. Its purpose was to improve our understanding of changes in the way brands...

Catalogue: Webinars 2021
Authors: Reg Baker, Michelle Gansle, Barry Jennings, Nicole Umana
Companies: ESOMAR, McDonald's Corporation, Microsoft, Mars Wrigley
August 5, 2021
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Citation

Baker, Gansle, Jennings and Umana (2021a, August 05). Members-only Summer Roundtable: Client-side Chat. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/members-only-summer-roundtable-client-side-chat


Videos
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Citation

Mizrahi, A. (2021a, October 25). Vision and Values Opening - Spanish. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/vision-and-values-opening---spanish


Webinars

Unlocking the Power of Secondary Data

The biggest recent development in the market research/insights profession is the explosion of secondary data resources.Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data...

Catalogue: Webinars 2021
Authors: Stephen Kraus, Paul Hunter
Company: ESOMAR
September 15, 2021
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Citation

Kraus and Hunter (2021a, September 15). Unlocking the Power of Secondary Data. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/unlocking-the-power-of-secondary-data


Videos
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Citation

Palacio, X. (2021a, October 25). The new Data Economy. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/the-new-data-economy


Research papers

Do Androids Dream of Electric Research?

Artificial intelligence (AI) has been described as 'the most profound change in human history' (Russell,2021). In this paper, the chairs of ESOMAR's Legal Affairs and Professional Standards Committees don'tpull their punches in stating how they think...

Catalogue: Congress 2022: 75th Anniversary
Authors: Judith Passingham, Mike Cooke
Company: ESOMAR
September 23, 2022
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Citation

Passingham and Cooke (2022a, September 23). Do Androids Dream of Electric Research?. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/do-androids-dream-of-electric-research-


Webinars

Vision and Vlaues

Opening and welcome

Catalogue: Webinars 2021
Authors: Finn Raben, Vanessa Oshima
Company: ESOMAR
October 25, 2021
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Citation

Raben and Oshima (2021a, October 25). Vision and Vlaues. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/vision-and-vlaues


Videos
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Citation

Luck and Lavoie (2021a, October 25). Thank you and closing. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/thank-you-and-closing


Webinars

Discovering the Hidden Keys to Happiness Around the World

Six market researchers from around the world have been set the challenge to independantly analyse 130,000 open ended comments gathered from a survey sent to 20,000 people in 10 different countries around the world, to try and uncover some of the...

Catalogue: Webinars 2021
Authors: Jon Puleston, Frank Buckler, Vanessa Oshima, Christian Holst, Robert Held, Siyanda Mohutsiwa, Leigh Caldwell
Companies: ESOMAR, Kantar, Irrational Agency, Success Drivers, Babbel, Frankfurt University of Applied Sciences, Heart Data
November 11, 2021
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Citation

Puleston et al. (2021a, November 11). Discovering the Hidden Keys to Happiness Around the World. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/discovering-the-hidden-keys-to-happiness-around-the-world