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Research papers

Slice it, dice it, and stitch it back together: An Asia perspective

Strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys is explored in this paper. Innovative ways to shorten survey length without compromising the amount of business decisions that can be...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Elizabeth May, Harvir S. Bansal, Avik Halder
Company: Research Now SSI
May 9, 2017
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Citation

May, Bansal and Halder (2017a, May 09). Slice it, dice it, and stitch it back together: An Asia perspective. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/slice-it-dice-it-and-stitch-it-back-together-an-asia-perspective


Research papers

The rules of the game

Key findings from new research that provides insights on the practical application of gamification techniques, particularly in APAC, are highlighted in this paper. The authors explore how differing cultural tendencies might affect someone's...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Jennifer Serrano, Pete Cape
Company: Research Now SSI
May 9, 2017
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Citation

Serrano and Cape (2017a, May 09). The rules of the game. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-rules-of-the-game-8991


Webinars

Market research legal issues to consider in 2017

Researchers and MRX firms need to keep legal in mind when developing and executing online research and customer service studies. Everything from ensuring compliance with unsolicited email laws to respondent disclosures and privacy notices should be...

Catalogue: Webinars 2017
Author: Ashlin Quirk
Company: Research Now SSI
January 26, 2017
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Citation

Quirk, A. (2017a, January 26). Market research legal issues to consider in 2017. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/market-research-legal-issues-to-consider-in-2017


Research papers

Clipboards, calls and focus groupies

Market research associations and the industry as a whole have a responsibility to ensure that we communicate the value of market research. As researchers, we understand it is impossible to embark on a promotional marketing or education campaign...

Catalogue: Congress 2016: #WOW
Authors: Melanie Courtright, Luke Sehmer
Company: Research Now SSI
September 22, 2016
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Citation

Courtright and Sehmer (2016a, September 22). Clipboards, calls and focus groupies. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/clipboards-calls-and-focus-groupies


Research papers

The new norm for understanding retail behaviour of mobile-centric consumers

The marketing buzz about mobile-first is driven by the change mobile devices created with consumers, disrupting the rules of engagement. Marketers are challenged with testing new tactics & finding new ways to engage consumers. Large data sets...

Catalogue: Congress 2016: #WOW
Authors: Maria Domoslawska, Alistair Goodman
Company: Research Now SSI
September 22, 2016
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Citation

Domoslawska and Goodman (2016a, September 22). The new norm for understanding retail behaviour of mobile-centric consumers. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-new-norm-for-understanding-retail-behaviour-of-mobile-centric-consumers-8891


Videos

Revolutionising Asia

With social media evolving ever more rapidly, influencing the way people communicate and business operates - the need to understand the emerging trends revolutionising social media, particularly in APAC, has never been greater.Through a unique...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Robert Fry, Jennifer Serrano, Michael Fegan, Bonnâe Ogunlade
Companies: Research Now SSI, VoxPopMe Ltd
June 15, 2016
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Citation

Fry, Serrano, Fegan and Ogunlade (2016a, June 15). Revolutionising Asia. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/revolutionising-asia


Research papers

Revolutionising Asia

With social media evolving ever more rapidly, influencing the way people communicate and business operates - the need to understand the emerging trends revolutionising social media, particularly in APAC, has never been greater.Through a unique...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Robert Fry, Jennifer Serrano, Michael Fegan, Bonnâe Ogunlade
Companies: Research Now SSI, VoxPopMe Ltd
May 19, 2016
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Citation

Fry, Serrano, Fegan and Ogunlade (2016a, May 19). Revolutionising Asia. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/revolutionising-asia-8655


Research papers

Face to face but not eye to eye

The respondent of yesterday answered the phone, gave their time, and we were grateful. Today's panellist is paid for their views and we often mistrust their motives and data. What of tomorrow's respondent? They will be on a mobile device that is...

Catalogue: Congress 2015: Revelations
Authors: Pete Cape, Andrew Moffatt
Company: Research Now SSI
October 1, 2015
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Citation

Cape and Moffatt (2015a, October 01). Face to face but not eye to eye. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/face-to-face-but-not-eye-to-eye


Videos

Coca-Cola's agile research adventure

This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Pete Cape, Ron Gailey, Stephen Phillips
Companies: ZappiStore, Research Now SSI, The Coca-Cola Company
June 15, 2015
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Citation

Cape, Gailey and Phillips (2015a, June 15). Coca-Cola's agile research adventure. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/coca-cola-s-agile-research-adventure