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Research papers

From clipboards to online research communities

Online panels are replacing telephone and face-to-face data collection; increasingly MROCs are replacing more established methods of talking to consumers. What do respondents think about these changes? Are there differences between countries? This...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Jackie Lorch, Steve Cierpicki, Bill Zuo, Cam Davis, Ray Poynter, Keith Phillips, Sue York
Companies: Colmar Brunton, Nielsen, Research Now SSI
September 15, 2010
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Citation

Lorch et al. (2010a, September 15). From clipboards to online research communities. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/from-clipboards-to-online-research-communities


Research papers

Will Twitter change the way that market researchers communicate?

Most conference papers and presentations tend to focus on one of the following: users/buyers of products and services, brands, or methodology. This paper, by contrast, looks at market researchers themselves and asks whether social media in general...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Shizue Vieira, Daniel Alexander, Bill Zuo, Amber Coulter, Ray Poynter, Angela Gao
Companies: Colmar Brunton, Fem Marketing House Co. Ltd., Research Now SSI
April 20, 2010
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Citation

Vieira et al. (2010a, April 20). Will Twitter change the way that market researchers communicate? . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/will-twitter-change-the-way-that-market-researchers-communicate-


Research papers

What does research 2.0 mean to consumers in Asia Pacific?

This is a multi-country, multi-agency, collaborative project to look at Research 2.0 in an Asian context. Key issues addressed include:Are consumers in Asia Pacific responding to co-creation and collaboration initiatives differently from consumers in...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Steve Cierpicki, Pete Cape, Shizue Vieira, Andrew Lewis, Ray Poynter
Companies: Research Now SSI, Colmar Brunton, Fem Marketing House Co. Ltd.
April 7, 2009
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Citation

Cierpicki, Cape, Vieira, Lewis and Poynter (2009a, April 07). What does research 2.0 mean to consumers in Asia Pacific?. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/what-does-research-2-0-mean-to-consumers-in-asia-pacific-


Research papers

Using global online panels

Over the past few years, online research has become an invaluable tool in the toolkit of researchers across the world. By utilising online access panels, researchers have been able to conduct research faster than ever before. They have been able to...

Catalogue: Asia Pacific 2008
Authors: Charles Pearson, Heaven Zhang, Rich Ridlen, Emma Smith, Andrew Cooper
Company: Research Now SSI
April 9, 2008
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Citation

Pearson, Zhang, Ridlen, Smith and Cooper (2008a, April 09). Using global online panels. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/using-global-online-panels


Research papers

A tale of two questionnaires

For almost its entire existence the spotlight of quality has fallen on the online access panel operator. Online panel companies have both driven the quality agenda and the research on research necessary to truly understand the online panelist, their...

Catalogue: Panel Research 2007
Authors: Pete Cape, Linda Piekarski, Jackie Lorch
Company: Research Now SSI
October 28, 2007
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Citation

Cape, Piekarski and Lorch (2007a, October 28). A tale of two questionnaires. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/a-tale-of-two-questionnaires


Research papers

SMS and WAP

This paper describes the results of two tests to examine how mobile phone technology can be used in association with online research. The first test demonstrates how text messaging can be used to boost response to an online study. The second test...

Catalogue: Panel Research 2006
Authors: Charles Pearson, Kevin Goldberg, Lucy Eyers
Company: Research Now SSI
October 8, 2006
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Citation

Pearson, Goldberg and Eyers (2006a, October 08). SMS and WAP. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/sms-and-wap


Research papers

How not to kill the goose that lays the golden egg

This paper describes the latest thinking in the field of psychology relating to human motivation and how this may be used to inform the market research industry in its quest to reduce non-response.It reviews and contextualises the history of...

Catalogue: Panel Research 2006
Author: Pete Cape
Company: Research Now SSI
October 8, 2006
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Citation

Cape, P. (2006a, October 08). How not to kill the goose that lays the golden egg. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/how-not-to-kill-the-goose-that-lays-the-golden-egg


Research papers

Effects of frequent participation on panellists' responses

This paper addresses the impact of frequent responders on online panel research.Results from two studies are reported, comparing the demographics and survey responses of panel members who are frequent survey responders to those of less frequent...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Linda Piekarski, Terrence Coen, Jacqueline Lorch
Company: Research Now SSI
April 17, 2005
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Citation

Piekarski, Coen and Lorch (2005a, April 17). Effects of frequent participation on panellists' responses. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/effects-of-frequent-participation-on-panellists-responses


Research papers

E-investing and on-line services for affluent clients

This paper describes how financial institutions in the United States and the affluent are responding to the availability of on-line investment services. It provides lessons learned to date in an ever fast-changing environment. The results are based...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Ellen Sills Levy
Company: Research Now SSI
September 1, 1999
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Citation

Levy, E. S. (1999a, September 01). E-investing and on-line services for affluent clients. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/e-investing-and-on-line-services-for-affluent-clients