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Research papers

The future of intensive animal rearing in The Netherlands

Intensive animal rearing in the Netherlands till now is done with veal calves, with piglets and there is made a beginning with lambs and heifers. In general, there can be said that the scale of intensity of rearing is fixed by the economy. The more...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Sybrand Iwema
November 24, 1976

Case studies

The market for pig growth promoters in the United Kingdom

Our objective in the pig growth promoter survey was not only to measure existing product usage but also to examine attitudes to the growth promoter/feed additive category in general, and then to establish as clearly as possible farmers' awareness of...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: John Landell Mills
November 24, 1976

Research papers

Foreword

The future of animal protein production is a subject of considerable discussion, of flaring emotions and conflicting situations. This is not surprising because the changes in this sector of the economy have been so vast and come so rapidly that very...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Koos van Giezen
Company: Philips International
November 24, 1976

Research papers

Agricultural shows as a communication medium

In this paper I am concerned solely with their value as a means of communicating information about products and services, specifically to farmers. It is an area on which there is little information available, though in talking to manufacturers and...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Angus Thomas
May 1, 1968

Research papers

Comments on mr. Knappert's paper

During the course of the paper given by Mr. Knapper from Makrotest it was mentioned that interviews with farmers can only be carried out by industrial interviewers. In the contrary we found that discussing political problems with farmers can not be...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Yola Laupheimer
May 1, 1968

Research papers

Forecasting capital expenditure on machinery and prefabricated buildings

This short paper summarises the main findings on some experimental research, particularly for the four year period 1960-1963. The paper will describe briefly, the thinking behind the approach, the method used to collect the information, what the data...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: W. Miller Crichton
May 1, 1968

Research papers

Problems of communicating with, and influencing farmers

The purpose of this paper is to present a point of view, albeit a somewhat academic point of view, on some of the problems of research into the process of communicating with farmers, and on some of the needed research in this field. In essence, valid...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Gwyn E. Jones
May 1, 1968

Research papers

Problems of communicating with and influencing farmers

We are going to talk about mass communication problems not "in the abstract" , but in connection with their background, keeping in mind what we are actually looking for: total development of men and communities.

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Noeu Cannat
May 1, 1968

Research papers

Marketing of animal feed

In this paper we intend to discuss not only the problems of communicating with farmers from the point of view of suppliers to this industry, but also the problems of communication with farmers as met by the marketing researcher. In the spring of...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Authors: Willem G. Gussekloo, W. Knapper
May 1, 1968