Resources Library by ANA

Interviewing and field control

It must be stressed that, in this chapter, we are concerned with the role of professionally trained research interviewers who alone should be responsible for this vital phase in any project.

Catalogue: Consumer Market Research Handbook

Authors: John F. Drakeford, Valerie Farbridge

August 1, 1986

Problem solving in industrial marketing research in the Middle East

The paper presents the practical difficulties that an industrial researcher faces when undertaking a survey in the Middle Bast. The techniques and the approach are overall the same as in the West, but the task is that much harder. Desk research is...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Authors: George V. Vassiliou, Costas Kaimakis

Company: MEMRB

June 15, 1986

Sampling businessmen

This paper reviews the sampling and fieldwork techniques of five Businessman Readership Surveys conducted in the UK during 1973-1980. It's objective is to present in outline, and discuss, the sampling approaches designed for surveying a "large"...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Erhard Meier

May 1, 1981

Fieldwork quality

The paper illustrates that the quality of fieldwork is still a matter of concern and that although research suppliers and buyers are aware of this, and recognise fieldwork as a most important element of any research project, little is being done to...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: D. K. Willingale

August 1, 1975

Interviewer performance and personality

While carrying out the fieldwork for the British Standardisation of the Cattell 16 Personality Factor (PF) inventory, BMRB were able to collect personality data on a large number of their interviewers. Analysis of these personality data in relation...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Authors: J. Bridges, Bill Mabey

October 1, 1973

Survey weighting

This paper is directed at the numerate non-statistician. Its aim is to put the subject of weighting into perspective, to bring out the very real dangers and pitfalls of excessive weighting, to show how the effect of weighting can be assessed and to...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Len J. Marchant

October 1, 1973

Fieldwork standards and how to maintain them

I would reiterate that there should be minimum standards and training required by the Market Research Society and that buyers of market research are made aware of the companies who abide by these standards.

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: W. A. Roberts

October 1, 1973

Consumption, business cycles and consumer politics

The report presents survey results from projects by the "Forschungsstelle fur empirische Sozialokonomik", since 1968, the fieldwork of which was done by commercial institutes. One of the main topics are results from regular surveys in the field of...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: B. Biervert, H. P. Haarland, H. J. Niessen

September 1, 1972

Research into the industrial market

From a general point of view the object of market research is to provide information for the industrial producer of a product or service as to the quantitative needs of consumers and the role that this product or service can hope to fulfil in the...

Catalogue: The European Marketing Research Review 1970

Author: Maurice Pariat

June 15, 1970