Resources Library by ANA

Focus group research: A misunderstood history

The presentation traces the origination and development of focus groups from the methods beginning in 1941 at the hands of Robert Merton of Columbia University, New York.Attention is given to the intellectual ethos from within which focus groups...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Author: David E. Morrison

November 5, 2003

Marketing infallible remedy

The aim of this paper is to understand the behaviour unleashed by the consumer crisis, the adaption of trade, the opportunities that the different formats and brands have as well as the threats to them, the tendencies for change in the consumer...

Catalogue: Latin America 2003

Authors: Martin Zalovich, Teresa Cometto

May 4, 2003

A hard day's night

The purpose of this paper is to describe a new research approach which we have developed and used successfully in a number of countries in the last 18 months for answering these "knotty" problems. It is not suggested that this is an every-day...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Colin N. Maitland

June 15, 1986

Estimating cognitive structure from qualitative data

The paper describes a method which estimates consumers' cognitive structure with regard to a certain product class from qualitative data, l.e. data In the form of raw text. The raw text is first translated to a series of cognitive categories by means...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Author: Klaus G. Grunert

October 26, 1987

The changes in sexual mores in the1980's as a result of the arrival of AIDS

AIDS is a topic that can potentially affect every member of the Conference. It is probably the major health hazard that European governments have had to face this century. Since the Autumn of 1985 reflexions has been involved in researching the issue...

Catalogue: ESOMAR Congress 1987

Author: Chris Stride

September 1, 1987

Stalled or just running slow? Teleworking

This case study illustrates a reengineering of traditional market research in line with the call for papers for this seminar - market research was an integral part of the development process and not just a data supplier. Researchers from both the...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: James P. King

June 15, 1994

Brazil breaks barriers

This presentation describes the idiosyncrasies in Brazil and the focus group initiative that has been launched by the IBM Brazil marketing team to engage sellers to obtain feedback and educate them on the company's new advertising campaign to be...

Catalogue: Latin America 2008

Authors: Tim Bohling, Jussara Unis

Company: IBM Corporation

May 13, 2008

On-site scenario groups: From lab to life

The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germany’s national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Klaus Berkensträter, Christine Schaper

Company: Ipsos MRBI

June 15, 2014

Standing out from the crowd

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Christian Kurz, Anna Noel Taylor, Ian Wright, Jo McIlvenna, Ben Allen, Kerri Fortune

Companies: Viacom International Media Networks, Tapestry

September 8, 2019