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Videos

2020 Vision

Via our proprietary direct to kids & teens omnibus in the UK & US and our panel of Trendspotters Beano Brain we have tracking kids and families' experiences and behaviours since March during the COVID-19 crisis and global BLM protests.We will...

Catalogue: Insights Festival 2020
Authors: Helenor Gilmour, Pete Maginn
September 15, 2020
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Citation

Gilmour and Maginn (2020a, September 15). 2020 Vision. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/2020-vision


Videos

Unlocking concept writing success

Innovation or New Product Development through Concept Writing, is driven by anecdotes and success stories. To find out what this means in the real world of consumers is to understand the science of Fluent Innovation -- don't batter down the door to...

Catalogue: Insights Festival 2020
Author: Lester Sualog
September 15, 2020
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Citation

Sualog, L. (2020a, September 15). Unlocking concept writing success. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/unlocking-concept-writing-success


Videos

When presentations go wrong- Some badly wrong

We all recognise that storytelling is an important part of delivering research that moves both hearts and minds. We also see and hear a lot about great successes. But what about presentations that move hearts and minds but in the wrong direction? We...

Catalogue: Insights Festival 2020
Author: Martin Oxley
September 15, 2020
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Citation

Oxley, M. (2020a, September 15). When presentations go wrong- Some badly wrong. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/when-presentations-go-wrong--some-badly-wrong


Videos

Eu não sou seu negro

Roundtable with experts and personalities who work with racial themes, with a discussion nourished by qualitative research.

Catalogue: Insights Festival 2020
Authors: Alexsandra Silva, Zé Vieira
September 15, 2020
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Citation

Silva and Vieira (2020a, September 15). Eu não sou seu negro. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/eu-n-o-sou-seu-negro


Videos

Lemon- Why the advertising brain has gone sour

Ed Harrison, of System1 Research, the company behind the acclaimed, best-selling IPA publication, Lemon (2019), describes a change in advertising style that has occurred over the last 15 years and links this to falling advertising effectiveness.Ed...

Catalogue: Insights Festival 2020
Author: Ed Harrison
September 16, 2020
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Citation

Harrison, E. (2020a, September 16). Lemon- Why the advertising brain has gone sour. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/lemon---why-the-advertising-brain-has-gone-sour


Videos

The fast fringe quiz

Join us for an interactive quiz session where attendees can get together, have fun, and network!

Catalogue: Insights Festival 2020
Authors: Alexander Wheatley, Patricia Dominguez, Crispin Beale
September 16, 2020
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Citation

Wheatley, Dominguez and Beale (2020a, September 16). The fast fringe quiz. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/the-fast-fringe-quiz


Videos

UX and qualitative research: Creatures from different planets?

Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two...

Catalogue: Insights Festival 2020
Authors: Janet Standen, Lauren Isaacson, Mary Sorber, Susan Fader
September 16, 2020
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Citation

Standen, Isaacson, Sorber and Fader (2020a, September 16). UX and qualitative research: Creatures from different planets? . ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/ux-and-qualitative-research-creatures-from-different-planets-


Videos

Aha to Haha? Humour, insight and the films of M Night Shyamalan

Tas will deliver a paean to serendipity, obliquity and incongruity in a world obsessed with prediction, control, KPIs, metrics and 'tick-boxing'.He will cover 3 broad areas:Why so serious? The arithmocracy, the obsessive workshop of data and facts...

Catalogue: Insights Festival 2020
Author: Anthony Tasgal
September 16, 2020
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Citation

Tasgal, A. (2020a, September 16). Aha to Haha? Humour, insight and the films of M Night Shyamalan. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/aha-to-haha-


Videos

Diversity Workshop

Following yesterday's engaging Mainstage discussion on diversity, equity, and inclusion, we invite you to a practical workshop to learn and explore principles, tools and techniques that you can immediately put to use in your day to day work.Join us...

Catalogue: Insights Festival 2020
Author: Nikki Lavoie
September 16, 2020
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Citation

Lavoie, N. (2020a, September 16). Diversity Workshop . ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/diversity-workshop--11559