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Research papers

Added value information

The needs of FMCG manufacturers and retailers require that suppliers of information for marketing decision support take an integrative perspective to what to offer to their market. After discussing the different ways that can be used in looking at a...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Authors: Antonie Luijten, Peter Kempe
Company: GfK
February 1, 1997

Research papers

Organising information for effective international industrial marketing management

The increasing pace of change in international business environment has led to growing competitive pressure, changing critical success factors, threats and risks. As these changes affect the marketing programme, marketing process and overall...

Catalogue: Conference 1991: International Marketing Research
Author: Milan Jurse
June 15, 1991

Research papers

The combination of the triad model and CAGI (computer assisted graphical interviewing)

This paper consists of three parts. In the first part some developments and the present situation concerning advertising are discussed, in particular in relation with communication research. Manufacturers appear to still have a somewhat conventional...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Theo B. C. Poiesz, Willem T. Brethouwer
Company: MarketResponse Nederland BV
June 15, 1992

Research papers

Bridging the gap

A new insight framework based on four distinctive but overlapping types of insight: 'discovery' insights, 'predictive' insights, 'explanatory' insights and 'transformational' insights is explored in this presentation. Qual and quant techniques can...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Author: David G. Bakken
November 13, 2011

Research papers

It's not market research. It's HBO

This paper will describe how HBO has developed an innovative market research strategy integrated into a single platform: surveys, online communities, mobile research, gamification, digital ethnography and big data analytics. We want to share with the...

Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken, Ivan Casas
August 25, 2017

Research papers

Two practical market research tools for assessing the value of television advertising

This paper is in three parts, to be delivered in turn by the three speakers. First, we comment on the fact that the development of computing and of scanners has revolutionized both market and media research. We point out that the boundary between the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Steve Coffey, Valentine Appel, Timothy Joyce
Company: Nielsen
June 15, 1992


How to enter in a highly competitive environment without sinking (Spanish)

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation
Authors: Maria Claudia Foschi, Carolina Mejía Posada
June 15, 2016

Research papers

Radar dynamics

RADAR DYNAMICS is a continuous M.M.I.S. designed to serve the pharmaceutical industry with a continuous flow of information on what takes place in the market and why changes occur. RADAR DYNAMICS is based on continuous collection of quantitative and...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: Viveka Linde, Hasse Abrahamson
June 15, 1987

Research papers

More than just a survey

This paper provides an overview of the new Eyes-On Out-of-Home (OOH) Audience Measurement System being implemented across America by The Traffic Audit Bureau for Media Measurement, Inc.It describes the system design and rationale for selecting an...

Catalogue: WM3 2007
Authors: Jay Mattlin, Joseph C. Philport, Pete Walsh
June 3, 2007