Resources Library by ANA

From change management to change leadership

The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each...

Catalogue: Insights Festival 2020

Author: Michelle Gansle

Company: Mars Wrigley

September 15, 2020

Four challenges of a new leader in an insights organisation

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Leaders need to create clarity, define structures and show vision, even when they don't know...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Kajoli Tankha

Company: Microsoft

September 8, 2019

Creating brand and business transformation

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In 2008 in Great Britain, Gordon's Distilled Gin, the largest gin brand, was facing a yearly decline circa -32%. Today, it is growing at an amazing rate of +74%, which is faster...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Sally Smallman, Emiliana Vidali

Company: Diageo

September 8, 2019

When the nip becomes a bite

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation...

Catalogue: Congress 2018

Author: Ritanbara Mundrey

September 23, 2018

Fail again, fail better

This paper has lofty aims- no less than to challenge our attitudes to failure and reframe our experience of it. The following pages share the positive role failure within a single career. A number of anecdotes will be shared, which demonstrate that...

Catalogue: Global Qualitative 2017: Back to the future

Author: Peter Totman

Company: Jigsaw Research

November 3, 2017

Leading leaders: The often forgotten power of qualitative research

Business management, strategy development and corporate leadership are rational decisions or behaviors. They aim at maximizing companies' revenues and profits and are based on numbers and quantified analyses. But are they really? Can they and should...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Author: Emmanuel Huet

November 18, 2015

Girls and leadership

Here has been a dearth of research around the issue of youth leadership in general, and gender and youth leadership in particular. neither scholars nor practitioners have furnished the definitive answers to questions such as, What exactly is youth...

Catalogue: Congress 2008: Frontiers

Authors: Nellie Gregorian, Kimberlee Salmond, Judy Schoenberg, Paula Fleshman, Michael Conn, William Sandy

September 15, 2008

Leadership

This presentation, based on a series of podcasts with leaders past and present, examines what it is that is generally defined as marking out a leader and how (if at all) the leaders that have shaped our industry conform to that definition.Using...

Catalogue: Congress 2007: Excellence

Author: Simon Chadwick

September 19, 2007

How to retain the image of a leader in changing business environment

The paper considers the case of the BeeLine brand in the context of the rapid changes in the market situation in the Russian telecom industry before and after the financial crisis of 1998. The BeeLine story exemplifies the diffusion of the innovation...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Elena Mosicheva, Tatiana Folomeeva

September 23, 2001