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Videos

Insights informing content & creative

Open to suggestions on how to make this most effective but would primarily focus on how we use research and insights to better inform our content creation. I would heavily focus on our media/lifestyle brand called Tasty (food andcooking brand) and...

Catalogue: Client Summit 2019- Spring Edition
Author: Jackie Lundblad
June 27, 2019
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Citation

Lundblad, J. (2019a, June 27). Insights informing content & creative. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/insights-informing-content-creative


Videos

Catalyst for change

In this presentation, the speaker will talk about how digital consumption is forcing the media researchers to think differently about how the research methods and will present some examples and case studies in how NBCUniversal did that. 

Catalogue: Client Summit 2019- Spring Edition
Author: Jonathan Bohm
June 27, 2019
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Citation

Bohm, J. (2019a, June 27). Catalyst for change. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/catalyst-for-change


Videos

Main drivers

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Catalogue: Client Summit 2019- Spring Edition
Author: Claudia Galindo
June 27, 2019
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Citation

Galindo, C. (2019a, June 27). Main drivers. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/main-drivers


Videos

Competing and winning in a world of Big Data

In a world where there's increasing fragmentation and companies are drowning in data, having practical business solutions that connect and make sense of big data as well as humanise data, is essential. We believe collaboration is imperative and have...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Michele Levine
May 23, 2018
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Citation

Levine, M. (2018a, May 23). Competing and winning in a world of Big Data. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/competing-and-winning-in-a-world-of-big-data


Videos

It's not market research. It's HBO

Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.

Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Ivan Casas, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken
November 9, 2017
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Citation

Rocha, Casas, Cedraro, Berga and Aiken (2017a, November 09). It's not market research. It's HBO. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/it-s-not-market-research-it-s-hbo-9148


Research papers

It's not market research. It's HBO

This paper will describe how HBO has developed an innovative market research strategy integrated into a single platform: surveys, online communities, mobile research, gamification, digital ethnography and big data analytics. We want to share with the...

Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken, Ivan Casas
August 25, 2017
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Citation

Rocha, Cedraro, Berga, Aiken and Casas (2017a, August 25). It's not market research. It's HBO. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/it-s-not-market-research-it-s-hbo


Research papers

NextGen

There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a...

Catalogue: Congress 2016: #WOW
Authors: Kevin Cowan, Santanu Chakrabarti
September 22, 2016
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Citation

Cowan and Chakrabarti (2016a, September 22). NextGen. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/nextgen-8885


Videos

Entertainment landscape across generations in Latin America

Technology has changed how people access entertainment, education, and information at such a fast pace that change has become the new normal, making innovation necessary for relevance and survival. What constitutes media is quickly evolving;...

Catalogue: Latin America 2016: Research Renovation
Author: Susana Sosa Aiken
June 15, 2016
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Citation

Sosa Aiken, S. (2016a, June 15). Entertainment landscape across generations in Latin America. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/entertainment-landscape-across-generations-in-latin-america


Research papers

Entertainment landscape across generations in Latin America

HBO Latin America set forth this study in order to understand the impact that the new technologies have had across generations and to gain deeper understanding of Pay Tc consumers in Latin America by looking at their lifestyle, social outlook, needs,...

Catalogue: Latin America 2016: Research Renovation
Authors: Susana Sosa Aiken, Laura Pellerano Berga
April 13, 2016
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Citation

Sosa Aiken and Berga (2016a, April 13). Entertainment landscape across generations in Latin America. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/entertainment-landscape-across-generations-in-latin-america-8630