You searched for: "*"

The results has been filter on Tags containing Online.
ANA has found 3 results for you, in 125 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

John Wanamaker... We now know which 50% of advertising is wasted

Famous for the quote "half my advertising is wasted, I just don't know which half”, John Wanamaker would be concerned that over 50% of online ads served are not seen by anyone. Many of the rest are not seen by their intended audience – and...

Catalogue: Congress 2017: Visionary
Author: Jackie Lorch
November 27, 2017
×

Citation

Lorch, J. (2017a, November 27). John Wanamaker... We now know which 50% of advertising is wasted. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/john-wanamaker-we-now-know-which-50-of-advertising-is-wasted


Videos

Feel more, click more

As more advertising spend migrates online, there’s a need to understand differences between online ads that drive short-term sales and those which drive long-term, profitable brand growth. This need is particularly acute as the industry faces...

Catalogue: Congress 2017: Visionary
Author: Jocelyn Simon
Company: System1 Research Ltd
October 26, 2017
×

Citation

Simon, J. (2017a, October 26). Feel more, click more. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/feel-more-click-more-9102


Videos

Overview of fraud in online advertising

Online advertising is a multibillion dollar business with a growing pace of +/-15% per year, even during the economic crisis. This economic figures have motivated fraudsters to implement different mechanisms to obtain economic benefits out of not...

Catalogue: Seminar 2016: Media Return on Investment
Author: Ángel Cuevas Rumín
June 15, 2016
×

Citation

Cuevas Rumín, . (2016a, June 15). Overview of fraud in online advertising. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/overview-of-fraud-in-online-advertising