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Research papers

Panel discussion: Design and marketing

The following paper is a ’live’ transcript of the panel discussion which concluded the New Products session. Although the discussion touches on some important areas of theory, the main emphasis is on the practical issues faced by designers,...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Authors: Patrick Le Quément, Philip Wade, Daniel Bachelet, Gianpiero Benevolo, Richard Brookes, Lorne D. McMillan
June 15, 1992
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Citation

Le Quément et al. (1992a, June 15). Panel discussion: Design and marketing. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/panel-discussion-design-and-marketing


Research papers

Introduction

Introduction to the section "New Product Research". The format of "New Product Research" session commences with three papers by panel members. Each paper should take approximately one half hour and is designed to cover its subject and to stimulate...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard M. Seitz
March 1, 1979
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Citation

Seitz, R. M. (1979a, March 01). Introduction. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/introduction


Research papers

Round-table discussion

The participants should try to find a common understanding of what we mean by pharmaceutical education and training. The question needs some addition: education and training of market researchers or for marketing research, or in marketing research?...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Alfred P. Cohen, Coen C. J. de Koning, David Monieson, Erich Werner
March 1, 1975
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Citation

Cohen, de Koning, Monieson and Werner (1975a, March 01). Round-table discussion. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/round-table-discussion


Research papers

Reports of discussion groups

Reports of the discussion groups at Seminar 1975 on Pharmaceutical Market Research For New Product Development.

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Philip J. Brown, R. W.B. Davies
March 1, 1975
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Citation

Brown and Davies (1975a, March 01). Reports of discussion groups. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/reports-of-discussion-groups


Research papers

Panel discussion

In the final session a Panel composed of the four Seminar speakers below, discussed questions put by participants.

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: Peter G. Rogge, Maurice Benusilho, Rolf Fröhner, Geoffrey C. Naylor, Brian M. Rooney
February 1, 1975
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Citation

Rogge, Benusilho, Fröhner, Naylor and Rooney (1975a, February 01). Panel discussion. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/panel-discussion