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Research papers

The sound of silence (Portuguese)

This paper presents the results of research carried out amongst the youth populations in three countries (Brazil, Venezuela and Mexico) utilizing four brands that are, at the same time, sufficiently international and also important for the youth...

Catalogue: Latin America 2001
Authors: Jaime Troiano, Walter Costa, Sérgio Guardado
May 1, 2001

Research papers

Drugs organization (Portuguese)

The primary objective of this paper is to show how the laws of market research applied in an innovative manner vis-à-vis the use of special techniques and multidisciplinary teams of professionals is able to take a quantitative leap in analyzing...

Catalogue: Latin America 2001
Author: Oriana Monarca White
May 1, 2001

Research papers

Static and dynamic models in client satisfaction studies (Portuguese)

Setting toll charges involves one of the most important rights of the free citizen in a democratic regime: the freedom to come and go. This paper proposes a model for toll pricing which would maximize satisfaction of the many user types, as well as...

Catalogue: Latin America 2001
Authors: Nelson Acar Filho, Armando Carradore, Sueli Daffre Carvalho, Mário Mattos, Clifford Alexander Young, Michael Paul Zeitlin
May 1, 2001

Research papers

From the survival consumer to the citizen consumer (Portuguese)

The hyperinflation prolonged at decade in 80 and principle gives decade in 90 brought to Brazil characteristics much special in behavior two consumers how much at shopping, would you like be exuding good part gives population of this category, would...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Nelma Gasparette Santos
Company: IBOPE Inteligencia
June 15, 1997

Research papers

Datadia (Portuguese)

A newspaper daily in reach national and big circulation features specificities what cool gives understanding and attendance of needs and expectations two consumers one big, complex and continues challenge. Beyond of character extremely dynamic of...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Eneida Nogueira, Renata Nunes Cesar, Cristina Panella
June 15, 1997

Research papers

The strategic use of research in the complexity of the newspaper (Portuguese)

The objective of this study is to discuss the peculiarity and complexity of the newspaper product which places it among the products, or as the sole product, whose relationship with the consumer is so complex and, above all, diversified, that the...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Célia Lopes
May 5, 1991

Research papers

Qualitative research in Brazil (Portuguese)

The text deals with several aspects which involve qualitative research in Brazil, being commented on both from the user's and the supplier's point-of-view of this methodology. It is basically divided into four parts.

Catalogue: Latin America 1991: Exchanging Experiences
Authors: Vera Lígia Pompeu de Toledo, Marilene Guilares da Silva Pottes
May 5, 1991

Research papers

Investigating children (Portuguese)

The basic concern of this paper is to expand our knowledge concerning what today's children are like and how to reach them. This presentation is divided into two parts. In the first, the theoretical reference chart on the cognitive/emotional stages...

Catalogue: Latin America 1991: Exchanging Experiences
Authors: Clarice Herzog, Lea Maria Chagas Cruz
Company: Ogilvy
May 5, 1991

Research papers

MARKSEL (Portuguese)

Nowadays there are several computer programs which seek essentially to supply media planners with tools which may enable them to reduce the degree of uncertainty which is associated with the selection of the supports to diffuse the advertising...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Luis Queirós
May 5, 1991