Resources Library by ANA

Navigating the fear factor in consumer choice

For more than two decades, Strategy Analytics has been working with clients across industries to measure what drives consumers to make purchase choices of products and services ranging from smartphones and service plans, cars to restaurants, food,...

Catalogue: Webinars 2021

Author: Matt Hester

Company: Strategy Analytics

June 10, 2021

Unboxed: The power of the subscription economy in food & beyond

Repeat purchase, the gold standard for any marketeer, brand manager or CMO! And one of the best ways to achieve this is through the subscription economy.By 2023, it's predicted that up to 75% of D2C brands will offer a subscription service...

Catalogue: Webinars 2021

Authors: Fiona Battle, Saurabh Bhandari, Jad Rahme

Company: Streetbees

May 27, 2021

Mind the gap: Quilt.AI bridges the 'sustainability' gap between what people say and what they do

Big Data, Social Listening and AI firms pop up every day. Whilst they are strong in aggregating large volumes of data, why is it that organisations can struggle to derive commercial implications and turn this data into impact? What's often missing is...

Catalogue: Webinars 2021

Author: Anurag Banerjee

Company: Quilt.AI

February 23, 2021

Why online research is your best strategy continuing to 2021

With 2021 around the corner, the new realities of remote testing are here to stay. Everything seems to be changing, so we need a fresh perspective and new ways to cope- and this extends to market research. Contextual virtual shopping provides a...

Catalogue: Webinars 2020

Authors: Jonathan Asher, Andrea Ceran, Irena Pavlovic, Jane Nedinkovski, Vladimir Matic

Company: EyeSee

November 24, 2020

Getting to know you

Digital Tracking provides behavioral data which helps companies optimize their marketing channels, reduce costs, and increase ROI by understanding where consumers are online and uncover inefficiencies or new opportunities. Digital Tracking is ideal...

Catalogue: Congress 2018

Author: Paul Twite

Company: Toluna

September 23, 2018

Delighting the shopsumer in the instant gratification world (Spanish)

Internet/Digital is no longer a question; it's a fact: Mobile and social aren't emerging, but merging through consumers who have become part-time marketers, who understand and expect brands to be honest and fast. For shopsumers speed, knowledge...

Catalogue: Latin America 2016: Research Renovation

Author: Edwin Taborda

June 15, 2016

Beauty in the box

Beauty marketers today are seeking information on how beauty is being discovered and purchased in LATAM- on who buys what products and on which platforms. With this study we aim to help marketers understand how best to reach the modern beauty buyer....

Catalogue: Latin America 2016: Research Renovation

Author: Gabriel Gontijo

April 13, 2016

Understanding the path to purchase

The fast pace of today's automotive market and the many influences on consumer choice require manufacturers and dealers to understand and take actions quickly to reflect changes in consumer preferences.This paper discusses a new model and method of...

Catalogue: Automotive 2006

Authors: Andrew Dye, Michael Mills, Tina Katsinikas, Nicole Tarkar

Company: Nielsen

February 27, 2006

A segmentation of online and offline shoppers

The paper describes an in-depth segmentation analysis of online and offline shopper activity and explores the demographic and cybergraphic similarities and differences among the various segments. In addition, key driver analysis provided us with a...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Lori Iventosch-James, Katie Lamont, Kyle Karnes

Company: Harris Interactive (Europe)

September 23, 2001