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Research reports

Research on Goddards Embrocation

The product is virtually restricted to theLondon area. There is no research data on whouses it or how it is used, but its incidence ofusage is likely to be very low. The questionnaire has been designed toobtain some minimum information through...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1974

Research papers

Questionnaire design for the personal interview

This paper approaches designing of questionnaires for the personal interview from the point of view of attempting to illustrate ways in which the questionnaire designer can make the interviewer's task less difficult. It starts off by explaining why...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: J. M. Bowen
October 1, 1973

Research papers

The relationship between the collection of information and computerized methods (French)

Marketing Research, through its aim and furthermore by its methodology, has acquired a reputation which is incontestable. The complexity of the problems which must be solved and the evolution, on the one hand, of psycho-sociological science, and, on...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean Luis Brousse
October 1, 1973

Research papers

The relationship between the collection of information and computerized methods

Marketing Research, through its aim and furthermore by its methodology, has acquired a reputation which is incontestable. The complexity of the problems which must be solved and the evolution, on the one hand, of psycho-sociological science, and, on...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean Luis Brousse
October 1, 1973

Research papers

Direct interviewing versus postal questionnaires (French)

The title of this paper should not raise too many hopes: our experience of this problem, despite the large number of investigations made, is not varied, comprehensive or long enough to enable a final answer to a question where many factors are...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
October 1, 1973

Research papers

Direct interviewing versus postal questionnaires

The title of this paper should not raise too many hopes: our experience of this problem, despite the large number of investigations made, is not varied, comprehensive or long enough to enable a final answer to a question where many factors are...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
October 1, 1973

Research papers

Housing for disabled people

This paper is based upon a study undertaken for the Department of the Environment and was designed to assess the housing needs and preferences of disabled people in terms of design and location of their dwelling. The main subject of this paper is a...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: E. Fernando
September 1, 1973

Research papers

Conclusions derived from the session on: Framing of questionnaires and techniques of data collection (French)

The papers presented during this session used a large number of concrete examples to analyse the techniques of framing questionnaires and made specific recommendations intended for the experts. It might be of advantage to continue with a...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jacques Durand
June 15, 1973

Research papers

Conclusions derived from the session on: Framing of questionnaires and techniques of data collection

The papers presented during this session used a large number of concrete examples to analyse the techniques of framing questionnaires and made specific recommendations intended for the experts. It might be of advantage to continue with a...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jacques Durand
June 15, 1973