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Research papers

Between random samples and online panels

Millions of dollars of advertising revenue are teetering on readership and profile estimates of how many and who reads specific daily newspapers. In this environment, how are print media and advertising mavens going to determine when or if to move to...

Catalogue: Panel Research 2008
Authors: Anne Crassweller, Donald Williams, Judy Rogers
October 24, 2008

Research papers

PPM and RFID

This paper presents ground-breaking research on audience measurement across platforms, especially print, using the Arbitron Portable People Meter; (PPM) combined with Radio Frequency Identification (RFID).Specifically, this paper addresses four key...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Pasquale A. Pellegrini, Adam Gluck
Company: Nielsen
June 1, 2008

Research papers

Shaping high level business decisions through dynamic understanding of consumer insights

Clarín, an Argentine daily newspaper, has the largest circulation within Spanish-speaking countries and is the world's eighth largest newspaper. As with newspapers worldwide, Clarín is experiencing readership declines among the younger audience...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Esteban Coll, Fernando Moiguer, Ricardo Kirschbaum, Mariela Mociulsky, Guillermo Oliveto, Jorge Karol
Companies: Compañia de Negocios Moiguer, CCR Group
September 19, 2004

Research papers

Print and the online world

In contacts with media researchers around the world the authors have found that there are many questions and blank spots with regard to the new Dutch approach of measuring readership figures in an online panel.This paper explains why this new...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Raymond Ross, Irena Petric
June 15, 2004

Research papers

Personal probability for print in a multimedia environment

Planning in a multimedia environment has been a huge topic of debate. Service providers, agencies, advertisers and the media have all been challenged with developing the 'best' tools to understand the optimal mix of media.In order to evaluate the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Amy Betz, Caryn Klein, John Ehrenhofler
June 15, 2004

Research papers

Developments in the measurement of readership accumulation

This paper summarises the recent UK readership accumulation study conducted by NOP on behalf of NRS Ltd. Given the increase in time-based press planning, there has been an increasing demand for up-to-date information on the rate at which average...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Julian Baim, Alan Higgs
June 15, 2004

Research papers

A fresh look at estimating readership frequency distributions

This paper focuses on the frequency approach to measuring both average issue readership and publications turnover/casualness rates, with an emphasis on the measurement of turnover (or casualness) figures, and finds a respondent's proportion of...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Gary Morgan, Sergey Dorofeev, Michele Levine
June 15, 2004

Research papers

Magazine reader involvement improves ROI

The Involvement Index, presented at WAM 2002, has been embraced as a breakthrough, enabling qualitative data to be effectively incorporated into the planning and buying process and sparking debate over the best ingredients for the Index, along with...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Author: Britta C. Ware
June 19, 2003

Research papers

Revisiting print measures in a channel planning world

This paper examines new developments in readership analysis and explores an innovative solution to the issue of managing the accumulation of print audiences in the Dutch market. The authors present ways to work within the paradigm of traditional...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Authors: Peter Kloprogge, Tim Foley
June 19, 2003