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Research papers

Relevant pieces to the Chinese media puzzle

This paper will offer a unique view of the Chinese media marketplace, that of the Chinese retail consumer. We present data from a 2009 study of 7,000+ Chinese consumers, age 18 to 34, who have reported on what media they use, i.e., consume, not what...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Don E. Schultz, Martin P. Block
April 20, 2010

Research papers

From dream to purchase

The advancement of the digital experience has opened up new and exciting worlds for consumers in ways that were only imagined ten years ago.The adoption curve of consumers of new digital products is accelerating, resulting in a changed shopping...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Author: Yvonne van Veen
Company: Philips International
March 4, 2009

Research papers

Painting simplicity

Almost nobody doubts of the importance of innovation for retail success. it is also evident that the shopping experience plays a key role in stimulating customers not only to purchase once, but also to return. The challenge is to decide which road is...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Paulina Salazar, Lluis Martinez-Ribes
March 4, 2009

Research papers

Assessing shifts in shopper purchase behaviour

Nearly one decade into the 21st century, we have witnessed a seismic shift in how consumers gain access to and leverage information and each other. While the digital impact has been felt across many industries and sectors, one of the most profoundly...

Catalogue: Congress 2008: Frontiers
Author: Philip C. Bonanno
Company: The Leading Edge
September 26, 2008

Research papers

Between a rock and a hard place

In September 2007, following a number of news reports concerning the international liquidity difficulties generated by the U.S. ‘sub-prime’ problems, the United Kingdom experienced the first sustained run on a major retail bank for over 00...

Catalogue: Congress 2008: Frontiers
Authors: Steve Nuttall, Tony Dent
Companies: YouGov, Sample Answers Ltd
June 15, 2008

Research papers

Internet on wheels

The e-commerce Industry has been increasing at a steady pace worldwide for the past 5 years. However, in emerging markets its relevance and accelerated growth has just started in the past 1 to 2 years and it will continue to grow as internet...

Catalogue: Latin America 2008
Authors: Ivan Casas, Gonzalo Peña, Guilherme Caldas de Castro
May 13, 2008

Research papers

Retaining after sales business at the branded automotive dealership

In many national economies the automotive business plays a major role. In Germany for instance 10% of the working population is in some way connected to the automotive industry. In automotive retailing the impressive turnover of automotive...

Catalogue: Automotive 2008
Authors: Dick Hage, Jurgen Verlee
March 3, 2008

Research papers

Valuing in-store marketing

The P.R.I.S.M. Initiative has established an in-store media approach that can use traffic measurement inside a few stores to estimate traffic inside all stores in a chain by modeling the relationship between traffic and sales, moderated by store and...

Catalogue: WM3 2007
Author: Kathryn Young
Companies: Nielsen, Procter & Gamble
June 3, 2007

Research papers

No more sitting on the fence

This paper describes a study conducted to simultaneously meet two objectives: efficient use of retail shelf space and harmonizing a line-up across countries to decrease the number of variants across four European countries without compromising the...

Catalogue: Retail 2007
Authors: Wolfgang Frost, Thomas Rodenhausen
February 19, 2007