Resources Library by ANA

Seed audiences: 'From not knowing you to tapping into millions like you'

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...

Catalogue: Insights Festival 2020

Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria

Companies: Unilever, InMobi

September 15, 2020

From brilliant to actionable

This paper will describe the collaboration between Hershey's and In4mation Insights to revolutionize how marketing ROI is modeled and how its results are spread throughout an organization. The development of new-to-the-world Bayesian statistical...

Catalogue: Congress 2011: Impact

Authors: Mark Garratt, Rafael Alcaraz, Steve Cohen

Company: In4mation insights

September 18, 2011

Maximizing internet advertising efficiency

Everybody counts 30-day cume audience, or Reach, in website tracking.These estimates indicate the number of unique individuals who could bereached at the site, but fails to describe the audience actually reached byany particular advertising campaign....

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Authors: Steve Coffey, Lisa Sharkis

November 1, 2000