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Research papers

Learning from our listeners

The changes to the Australian Broadcasting Services Act in the mid- 1990’s have meant radio owners are either considering the purchase of new radio stations that were once their competitors or taking advantage of Section 39 licenses to start a...

Catalogue: 2nd Radio Research Symposium
Author: David Rogerson
June 15, 1997

Research papers

Methodological research update

The paper summarizes the research and findings that contributed to the recent progress Nielsen Media Research has made in increasing the cooperation rate in the national people meter panel. The paper reports some of the research that aided in the...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Barry Cook, Rachel Mueller-Lust
Company: Nielsen
June 15, 1996

Research papers

Market potential

Deregulation is creating competition in the communications industry, allowing telephone service providers, media companies and other firms to offer everything from local telephone services to video-on-demand. Businesses are especially being targeted...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Steven H. Cohen, Donald A. Anderson, Jill Hesser
June 15, 1996

Research papers

Developing speech recognition applications for market research

This paper describes progress to date on a government supported programme to evaluate the potential applications of Automatic Speech Recognition (ASR) to market and survey research. The paper reviews the growth of telephone research in Europe in...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Bill Blyth, Heather Piper
Company: KANTAR TNS Malaysia
September 1, 1994

Research papers

Customer satisfaction application in the information technology sector

If we had to sum up this telephone survey in three words, they would be: simplicity, speed and performance. The research has been carried out on a continuous basis in year-long waves. It relies heavily on PCs: not only for the actual interviews, but...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: Luciana Traversari
Company: DOXA
June 15, 1994

Research papers

Caruso (French)

Caruso: the name of the famous tenor is now associated with the latest tool developed by Sofres in the field of telephone surveys. Combining "classical" CATI system functions with the leading edge technologies in vocal recognition, Caruso permits the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Olivier Auliard
Company: KANTAR TNS Malaysia
September 1, 1993

Research papers

Caruso

Caruso: the name of the famous tenor is now associated with the latest tool developed by Sofres in the field of telephone surveys. Combining "classical" CATI system functions with the leading edge technologies in vocal recognition, Caruso permits the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Olivier Auliard
Company: KANTAR TNS Malaysia
September 1, 1993

Research papers

Problems of quality with new information gathering techniques

The question of quality regarding the information-gathering technique whose use has increased the most in Europe - and the United States - in the past ten years, namely, the computer-assisted telephone interview (CATI) has not received all the...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: José Ignacio Wert
September 1, 1992

Research papers

Random digit dialling crosses the Atlantic

We have devised and developed a new method for creating random digit dialling samples for telephone surveys in our agency. The method itself, which we have named ‘Number Propagation’, is very simple. We take the phone numbers of respondents...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Ruth Deacon, Martin van Staveren
September 1, 1992